"Dove" Floral Mural

Projectdetails

• Client:Dove
• Location:ul. Śliska 10, Warszawa
• Wall Area:31 m2
• Completion time:7 days (+ adding flowers every week)
• Technique:Hand painting
• Monthly Reach:1 108 893

Aboutproject

BRIEF Modern large-format OOH advertising must intrigue and evoke emotions to effectively cut through the urban noise. The Dove brand was looking for an unconventional, premium concept that would combine large-format art with nature and authentically engage passersby. CHALLENGE We created a hand-painted mural on Śliska Street. Week by week, our team expanded the intricate painting with installations featuring thousands of real flowers. To maintain the impeccable aesthetics of this vertical garden, we consistently replaced older plants with completely fresh ones whenever new elements were added. RESULT The project proved that advertising murals in Warsaw can function as a dynamic, multi-week event. This innovative project generated massive organic reach online, as viewers deliberately returned to the wall to document its progress as it unfolded.

• Interactive Murals