OREO "Ice Cream" Campaign

Projectdetails

• Client:OREO
• Location:ul. Sychty 93, Jastarnia ul. Kamienna 12 (Hype Park), Kraków
• Completion time:6 days
• Technique:Hand painting

Aboutproject

BRIEF The Oreo brand needed an unconventional outdoor campaign that would naturally fit in with the laid-back summer vibe and promote its ice cream lineup. We aimed to reach consumers in key summer leisure spots without creating intrusive advertising buzz. CHALLENGE We had to carefully select locations that would attract our target audience and then efficiently scale up this dynamic project to a large format. Our team combined precise craftsmanship with the logistics of painting in bustling locations such as Kraków’s Hype Park and the seaside town of Jastarnia. EFFECT The result was a series of impressive, hand-painted advertising murals that became Instagram-worthy backdrops for summer memories, perfectly complementing our strategic network of seasonal seaside walls. The campaign proved that large-format advertising can effectively build a positive brand experience right next to vacation retail locations.

• Mural Campaigns