CYBERPUNK 2077 FANART TO MARK THE PREMIERE

Night City in Warsaw.

The competition was part of a wide-ranging promotional campaign spanning the internet, television, radio, cinema, press and murals. Cyberpunk fans were tasked with creating a digital design placing the Play logo within the futuristic atmosphere of Night City. The mobile network operator was a co-organiser of the campaign.

The winning design was hand-painted on the wall of the Bracia Jabłkowscy Department Store at ul. Bracka 25 in Warsaw, where it delighted passers-by until the end of December. The painting was executed by Warsaw-based Good Looking Studio, which was also responsible for the first Cyberpunk mural on ul. Chmielna in Warsaw and had previously carried out mural promotion for The Witcher 3.

Cyberpunk 2077 — a vision of the future.

Cyberpunk 2077 is a role-playing game. The setting is a fictional, vibrant and technology-driven American metropolis situated on the west coast of the USA, somewhere between Los Angeles and San Francisco — Night City. The game presents a vision of a future world ruled by megacorporations and largely inhabited by cyborgs. Players take on the role of V — a cyberpunk taking their first steps in a world of street fighters, netrunners and corporate hackers. One of the key figures in the story is Johnny Silverhand, modelled on Keanu Reeves, known from films such as The Matrix and The Devil's Advocate. The game's storyline is non-linear, meaning its development depends on the decisions players make during gameplay.

The world of "Cyberpunk 2077" was created over three decades ago by Mike Pondsmith, a designer of board games, card games and classic RPGs. It was originally titled "Cyberpunk 2020." The Polish developer, adapting the title into a video game, chose to move the action nearly six decades into the future. It is worth noting that the world of "Cyberpunk" operates on its own timeline, which diverged from ours around 1990.

Financial success.

CD Projekt RED began work on Cyberpunk 2077 in 2012. Players backed their interest in the title with as many as 8 million pre-orders placed by the day before the premiere. Stock market analysts estimate total sales of the game at 35 million copies. If these projections are met, the sales value could hover around 6–7 billion złoty. Estimates of the game's development and promotional budget put the figure at around 1.2 billion złoty, making Cyberpunk one of the most expensive productions in history. If analysts' predictions prove correct, it will also become one of the most profitable — surpassing the box office success of another CD Projekt RED blockbuster, The Witcher 3.

A record-breaking premiere.

The game took the hearts of players by storm. Could it be that the game's launch contributed to the record-breaking demand for electricity (26,817 MW) announced on 10 December — the highest in history? It occurred despite the absence of the low temperatures that typically accompany such events, so it is not out of the question that it played a role. What is certain, however, is that every fan has dozens of hours of outstanding entertainment ahead of them, interspersed with numerous choices whose consequences will shape the unique development of the storyline, the characters encountered and the destination V will reach. Winter is coming — under the sign of the red kite!

Article published: December 2020