Mural Backstage – How the Best Mural Campaigns Are Made
Backstage
Immerse yourself in our murals, hand-painted advertising campaigns that transform city walls into art galleries.
Dzielnica Wisła: A Case Study of Muralsin the Summer Heart of the Capital
MoreA warm summer evening in Warsaw: the sun is slowly setting on the horizon, and along the banks of the Vistula River, you can hear laughter, conversation, and music drifting in from the river. You’re on the “steps”—an iconic spot that brings everyone together: students, young couples, families, visitors, and seniors. Here, you can feel the capital's authentic energy. For your brand, a presence in such a place means integration into the Warsaw urban fabric and a guaranteed spot in the summer memories of millions of people. The Vistula District is a space almost entirely free of traditional, intrusive advertisements and a unique location for an artistic mural of exceptional impact.
Historical Warsawmurals are back!
MoreThe murals at 15 Targowa Street have been an important part of the visual identity of Warsaw’s Praga district for decades. Today, the project to restore them is entering its next phase. This involves not only conservation work but also a dialogue with residents and experts for whom this place holds special significance.
Digital Mural - Whenthe Wall Comes to Life
MoreMurals have always done something that billboards simply can’t. They stick in your mind. They blend into the neighborhood. People take photos of them, show them to friends, and come back to see them again. But what if a mural could change? React? Invite interaction? This is how the Digital Mural was born - a format that combines a hand-painted mural with an array of LED screens. A permanently painted background that blends into the architecture and character of the location. And screens that take on a life of their own - displaying animations, changing content, engaging passersby. This isn’t a billboard stuck to a wall. Nor is it a classic mural with technology tacked on just for the sake of technology. It’s a format designed so that both elements, the painted and the digital, work together.
Motion mural – an animated mural after dark
MoreAdvertisers are constantly looking for formats that, through their location and potential for non-standard activations, can break through and capture their audience’s attention. A motion mural across four top locations in Warsaw draws the eye during the day - and at night, it holds that attention even longer.
The Murals at Targowa15 Are Coming Back
MoreThe walls of the building at ul. Targowa 15 have been part of the visual history of Warsaw's Praga district since the 1970s. The tenement, listed as a historic monument and designed by the distinguished architect Juliusz Nagórski, is an important element of the historic architecture of this part of the city. It was here that the characteristic "Foton" and "Jubiler" murals could be admired for decades, becoming permanent fixtures of this part of the city's landscape. In 2019, the murals were painted over, sparking a discussion about their place in urban space and how works of this kind from the past should be treated.
MuralsThat Glow
MoreThe ORLEN Art&Science and Maria Skłodowska-Curie Museum mural campaign is a project that took on a life of its own. The key to this effect is the technology in which we specialise at Good Looking Studio: UV murals.
Good Looking Studio's2025 in review
More46,747 emails, 22 tonnes of paint and one shared goal — our 2025 in review
CYBERPUNK 2077 FANARTTO MARK THE PREMIERE
MoreThe long-awaited worldwide premiere of the latest title from Polish studio CD Projekt RED took place on 10 December 2020. To mark the occasion, a mural featuring a fanart selected through a competition appeared in Warsaw at Bracka 25.
The Anna BilińskaMural on Smolna Street
MoreA new mural depicting the painter Anna Bilińska has appeared on Smolna 15 in Warsaw. The artist is the subject of an exhibition inaugurated on 26 June at the National Museum. The painting was created through a collaboration between the Academy of Fine Arts in Warsaw and Good Looking Studio.
Interactive murals — walls that come to life
MoreAt the start of the year, murals appeared in Warsaw combining the craft of painting with new technologies. Mapping allows animations to be projected onto a mural, transforming its appearance after dusk. In this way it brings the mural's elements to life, carrying additional content and enhancing its visual appeal
A Unique Mural ThatChanges Its Face After Dark
MoreTo mark the restoration of Michael Engler's 18th-century organ in Wrocław, Poland's first mural featuring elements visible only after dark appeared at ul. Włodkowica 16. The main subject of the work is Aaron — the first High Priest of ancient Israel in the Old Testament.
Sign Painting in Poland – The Traditional Craft of Sign Painting
MoreSign painting is an art form with a unique beauty and timeless character. Hand-painted signs, personalized lettering on shop windows, gilded letters on glass, or decorative menus painted on walls – all of these stand out in a way that cannot be achieved with industrially produced solutions, sticker letters, or printed boards.
Get inspired and create your own design
Do you have an idea for a unique mural for your brand? Contact us to discuss collaboration opportunities and create a design that will set you apart from the competition.
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