"Adidas" Floral Mural

Projectdetails

• Client:Adidas
• Location:ul. Śliska 10, Warszawa
• Wall Area:31 m²
• Completion time:7 days
• Technique:Hand-painting
• Monthly Reach:approx. 1 108 893

Aboutproject

BRIEF To bring the historical symbolism of the flowers from the 1972 Munich Olympics directly to a Warsaw street. To create for Adidas a living, breathing installation that is more than an advertisement — a manifesto of ecological awareness and a tribute to innocence. CHALLENGE How do you make nature cooperate in the heart of a concrete jungle? Our goal was to create a vertical garden on a busy street and keep it alive for a month. It was not only painterly talent, but also irrigation systems and horticultural precision that allowed the vision to flourish. RESULT The first vertical garden in Poland is in the form of an advertising mural. We created a living installation that grew and blossomed before the eyes of passers-by for an entire month. Through a bespoke irrigation system, we proved that outdoor advertising can be truly green. This was a campaign that literally bloomed before our eyes.

• Painted Murals