"Sheba" Mural Game
Projectdetails
- Client:Sheba
- Location:ul. Jaworzyńska 8, Warszawa
- Wall Area:285 m²
- Completion time:7 days
- Technique:Hand-painting + Motion Mural + Interactive Mural
- Monthly Reach:approx. 1 292 088
Aboutproject
BRIEF To invite cat lovers to play. To create an interactive game in which anyone can step into the paws of a furry companion and set off on a hunt for their favourite Sheba pouches. CHALLENGE How do you make a cat food advertisement that makes people stop and smile? Our task was to break through the mundane and design a simple, engaging game inspired by gaming classics — one that would turn passers-by into players. RESULT A charming platform game on a gigantic mural. Simple mechanics, a touch of nostalgia and a public leaderboard to fuel the competition. We created an advertisement that became urban entertainment and proof that cat food can be the perfect excuse for a great time.
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