Mural takeover "L'Oreal"

Projectdetails

• Client:L'Oreal
• Location:ul. Jaworzyńska 8, ul. Jaworzyńska 7/9, ul. Jaworzyńska 11 Warszawa
• Completion time:11 days
• Technique:Hand-painting + Motion Mural + LED lightning

Aboutproject

BRIEF How do you make L'Oréal's biggest launch in Poland a legend? Take over three of the best walls in Warsaw and turn them into a triptych telling the story of a product, an icon and a style. This was not meant to be an ordinary campaign. It was meant to be a total takeover. CHALLENGE How do you connect three murals into a single, cohesive narrative that draws people in rather than overwhelming them? Our task was to conduct a spectacle across three stages simultaneously. We had to balance monumental portraits, subtle LED elements and dynamic motion effects so that every component played its part, creating a harmonious whole. RESULT A triptych in the heart of the city that told a story on three levels. A close-up of the product bathed in pulsing light, the hypnotic gaze of Cara Delevingne brought to life through a motion effect, and finally the full silhouette of the brand ambassador against the backdrop of Paris. We created a campaign that was not merely a backdrop for the street. It became the street.

• Motion Murals
• LED Murals
• Mural Campaigns