"Coca-Cola" LED Straw
Projectdetails
- Client:Coca-Cola
- Location:ul. Zamoyskiego 26a, Warszawa
- Wall Area:270 m²
- Completion time:9 days
- Technique:Hand painting + LED lightning
- Monthly Reach:approx. 1 379 728
Aboutproject
BRIEF To bring a satisfying conclusion to the unfulfilled saga of the Coca-Cola advertisement creatures. To give one of them what they had all been dreaming of — the chance to finally taste the new Coca-Cola Zero and tell the whole city about it. CHALLENGE How do you use the unusual architecture of a building to tell a story with a happy ending? Our task was to find a way to connect the two wings of the tenement building so that one of the creatures could finally get a taste of the long-desired drink. RESULT The sweetest happy ending in the city. We used the recess of the building to hang a gigantic LED straw connecting the can to the thirsty little creature. This is an ambient installation that does not merely advertise — it writes the final, satisfying chapter of a story everyone already knew.
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