"Lay's" Battle of Flavours

Projectdetails

• Client:Lay's
• Location:ul. Chmielna 98, Warszawa
• Wall Area:237 m²
• Completion time:9 days
• Technique:Hand-painting
• Monthly Reach:approx. 997 935

Aboutproject

BRIEF To turn the Lay's battle of flavours into a public race. To create an advertisement that is not a static image, but a live, continuously updated popularity ranking visible from street level. CHALLENGE How do you design and build a system in which three gigantic, hand-painted crisp packets race along rails, reflecting the results of a public vote? This required combining painterly craft with reliable mechanics and work at height. RESULT Poland's first analogue ranking on a mural. Instead of a dull chart, a real race played out before the eyes of the entire city. Gigantic packets moved up and down, and we captured the course of the competition in a dynamic GIF, bringing the excitement from the street straight to social media.

• Painted Murals
• Interactive Murals