Universal Music x Taylor Swift

Projectdetails

• Client:Universal Music
• Location:ul. Jaworzyńska 11, Warszawa
• Wall Area:246 m2
• Completion time:7 days
• Technique:Hand painting
• Monthly Reach:approx. 1 263 028

Aboutproject

BRIEF To present the image of a musical icon known and adored the world over. To paint a photorealistic mural for the launch of Taylor Swift's new album and create a work that would itself become a global event. CHALLENGE How do you transfer the image of an icon known the world over onto a gigantic wall? There is no room for even the smallest mistake. The challenge lies not only in the technique, but in creating a portrait that will earn the approval of an extraordinary artist and millions of her most devoted fans. RESULT A photorealistic portrait that moves viewers with its authenticity and unique atmosphere. So striking that it became an attraction for fans and a viral backdrop on social media. This is our painted tribute to a legend — and proof that we are ready to work with the very biggest names.

• Painted Murals