Kinetic mural "Queen"

Projectdetails

• Client:Netflix
• Location:ul. Jaworzyńska 8, Warszawa
• Wall Area:285 m2
• Completion time:14 days
• Technique:Hand painting + "Dragon Skin"
• Monthly Reach:approx. 1 292 088
• Awards:Innovation, Media Innovations/Advertising Formats – SILVER

Aboutproject

BRIEF Harness the elements and turn them into promotion for the Netflix series *Queen*. Create Poland’s first advertising installation that moves with the wind, mesmerizing passersby and forming a living sculpture in the heart of the city. CHALLENGE Design and build from scratch something never seen before in Poland. How do you turn 2 tons of steel and 60,000 elements into a surface that flows like water? Our task was not just to hang an ad, but to develop proprietary technology that sets over 2,000 tiles in motion, bringing a building wall to life. RESULT An OOH installation that became a city legend. A dynamic, kinetic sculpture impossible to ignore. Instead of a standard advertising format, a natural force contained within a frame gave Netflix exposure far beyond the installation’s location. This is advertising that proves the best special effects are created by nature—sometimes you just need to help it along. ;)