Sony Music x Malik Montana

Projectdetails

• Client:Sony Music
• Location:ul. Waryńskiego 3, Warszawa
• Wall Area:199 m²
• Completion time:8 days
• Technique:Hand painting + Motion Mural
• Monthly Reach:approx. 1 221 578

Aboutproject

BRIEF To launch the premiere of Malik Montana's new album with a force that would resonate across the entire city. To create hype worthy of the artist and his music, going beyond the standard framework of an album promotion. CHALLENGE A mural alone is a powerful medium — but how do you give it an edge that captures the artist's spirit? Our task was to break through the static image and breathe life into it after dark. We wanted to create something not merely promotional, but hypnotic. RESULT A nocturnal spectacle in the heart of the city. The mural's bright background became the perfect screen for a dynamic animation that covered its entire surface. We created a pulsing visualisation set to the rhythm of Malik's music. The effect? A creative with an edge — a promotion with the energy of a music video projected onto a gigantic wall.

• Motion Murals