"Armani" Scented Mural
Projectdetails
- Client:Armani
- Location:ul. Śliska 10, Warszawa
- Wall Area:31 m²
- Completion time:9 days
- Technique:Hand-painting + Interactive mural
- Monthly Reach:approx. 1 108 893
Aboutproject
BRIEF To bring the launch of Armani Sì Passione's sensual fragrance from the perfume counter straight to the street. To create something to be seen and… experienced: unprecedented, extraordinary and sensual. CHALLENGE How do you make a mural promote a fragrance? Our goal was to design and build a large-format installation that functions like a gigantic perfume bottle. We had to create a reliable spraying mechanism and encourage people to approach and use it — all through a play of lights and a simple button. RESULT Poland's first scented mural, which became an urban attraction. At the press of a button, the LED installation lit up and a mist of real perfume filled the air. The result? Over 70,000 interactions in a single month.
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