Doritos "Choose the Triangle" Campaign

Projectdetails

• Client:Doritos
• Location:Warszawa, Łódź, Wrocław, Gdańsk
• Completion time:12 days
• Technique:Hand painting + UV

Aboutproject

BRIEF To play on two fronts. To create a campaign for Doritos across four cities that intrigues by day and reveals its true, party side after dark. CHALLENGE How do you place a message on a wall that is only visible at night? Our task was to design and paint murals with a dual impact. We used UV paint that is invisible by day but reveals a hidden part of the story after dark. RESULT An unexpected campaign that surprises with its nocturnal reveal. Seven murals across four cities — a stylish and creative by day, a glowing enigma by night. An advertisement that makes you come back for more and draws admiration at any hour.

• Mural Campaigns
• UV Murals