Mural takeover "Flamin' Hot"

Projectdetails

• Client:Lay's
• Location:ul. Jaworzyńska 8, ul. Jaworzyńska 7/9, ul. Jaworzyńska 11 Warszawa
• Completion time:9 days
• Technique:Hand-painting + interactive mural

Aboutproject

BRIEF To dominate Warsaw's "Times Square" and create a campaign the whole city would be talking about. Not one, but three murals in a single key location. A total takeover for Lay's Flaming Hot that was simply meant to be iconic. CHALLENGE How do you make three gigantic murals something more than just an image? Our task was to combine scale with interaction. We developed and implemented a water curtain system that on hot days gave passers-by a refreshing cool-down, while adding extra viral potential to the campaign. RESULT The hottest project in the city that… cooled you down. We created an OOH campaign that you not only look at, but experience. The combination of monumental scale and a refreshing surprise made the whole of Warsaw talk about the activation. The effect? Total domination in physical space and on social media.

• Painted Murals
• Interactive Murals