"LEGO" Mural Campaign

Projectdetails

• Client:LEGO
• Locations:ul. Jaworzyńska 8 oraz al. Jana Pawła II 20, Warszawa ul. Korfantego 48, Katowice ul. Wółczańska 127, Łódź ul. Traugutta 58, Wrocław
• Completion time:7 days
• Technique:Hand-painting + Motion Mural + UV Mural

Aboutproject

BRIEF A mural campaign for the new LEGO "Smart PLAY" product. Five locations across four cities, three different formats — each chosen to suit the location and its individual possibilities. CHALLENGE Coordinating execution across different cities while maintaining the visual consistency of the campaign. Each location required a different technical approach — from motion mural, through projection without painting, to luminescent paints with a two-layer image. RESULT The largest wall in our portfolio. A new format — Motion No Mural — implemented for the first time. 5 walls, 4 cities, a combined reach of nearly 6 million recipients per month. In collaboration with Starcom Polska and Golden Submarine.

• Mural Campaigns
• Motion Murals
• UV Murals