Activia invites you to an exhibition

Projectdetails

• Client:Danone Polska / Activia
• Location:ul. Tamka 37, Warszawa
• Completion time:7 days
• Technique:Hand-painted

Aboutproject

BRIEF Danone (Activia) entrusted us with the unconventional promotion of their free, multi-sensory exhibition "Jelita? Wchodzę w to!" (Intestines? I'm in!), held at Pawilon 512 on the Vistula Boulevards. Our hand-painted mural was designed to act as a large-scale, artistic signpost, capturing the attention of passersby and directing them straight to the event. CHALLENGE The main painting challenge was to faithfully reproduce the illustrator's original design on a massive scale. Although we have painted almost everything, smiling intestines are an absolute debut in our portfolio! We had to precisely transfer every detail of the artwork to maintain its intriguing, positive, and highly "instagrammable" vibe. Strategically, the choice of location was crucial (Tamka 37 – a natural walking route towards the Vistula River), as well as leveraging the FOMO effect, since the mural's exposure was extremely short, disappearing from the wall on May 31st. RESULT We created a vibrant, colorful spot on the map of Warsaw's Powiśle district, which successfully executed the drive-to-event strategy. By utilizing the ephemeral nature of street art, we generated a sense of urgency that encouraged walkers to interact immediately, snap photos, and continue their stroll straight to the Activia exhibition. In collaboration with WPP Media Polska.

• Painted Murals